RFU Unveils Bold Roadmap to Boost Female Rugby and Build on the Red Roses' Global Championship Victory
The RFU has committed to keeping up progress by launching a five-year blueprint designed to build on the achievement of the national women's team's championship.
Key Goals of the Plan
Dubbed A New Era for Every Rose, the strategy outlines numerous significant objectives, among them aiming to be the pioneering English side to claim back-to-back Rugby World Cup titles.
Another primary goal is to expand engagement to 100,000 female players engaging in rugby across the country by the end of the decade, currently standing at the existing number of 60,000.
Economic and Support Ambitions
The RFU is also striving to increase twofold its income from the female rugby to £60m, enabling more funding in local rugby.
Moreover, the initiative features a target of attracting 3m passionate followers.
“The challenges have never been higher,” commented the executive director, leading the women's sport division. “The chance has reached new heights, but sitting still is not possible because the wheels are now fully in motion.”
Fostering a Future for Women’s Rugby
Teasdale stressed that the women's game has made huge strides since she started at the governing body in the year 2011, when there were just twelve thousand five hundred participants.
The director noted that at certain clubs, while women could technically play, they certainly weren’t welcomed either.
Despite the progress made, she asserted that additional work is needed to boost the rugby, despite a economic challenges.
Record-breaking Achievement and Future Aspirations
“In the latest match, we experienced an extraordinary milestone as eighty-two thousand spectators flooded through the gates at Allianz Stadium to see our Red Roses win the global championship,” she said.
“Planning for the future to the year 2030, we intend to keep this momentum alive.”
Challenges and Prospects
Teasdale continued that the body functions in an context where resources are limited, which can lead to challenging conversations.
“Visionary strategies, notably for the women's sport, inherently question the current situation,” she noted. “But the fact is clear: the future of rugby depends on the women’s game.”
Audience Growth and Future Commitment
At the same time, the head of the rugby union, Bill Sweeney, noted that of the four hundred thousand spectators who attended the global tournament, nearly a third had not previously attended a game before.
“Possibly the figure that genuinely motivates us is that 90% indicated they wish to come back and repeat the experience,” he commented. “However we can’t become complacent. We have to continue pushing forward.”